Media & Advertising
Coca-Cola isi lanseaza campania globala de Craciun in 90 de tari
Coca-Cola se pregateste de lansarea unei campanii globale de brand, care promoveaza bautura racoritoare in contextul sarbatorilor de iarna, scrie presa internationala.
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Noua campanie de brand se va derula pe TV, mediul outdoor, in cinematografe, online si prin activitati la raft, sub coordonarea departamentul de marketing Coca-Cola din Germania.
Proiectul este dezvoltat de agentia McCann Erickson Madrid si va rula in 90 de tari.
Spotul TV va debuta pe 21 noiembrie, in SUA, in timp ce melodia care compune coloana sonora a spotului, intitulata „Shake-up Christmas”, este disponibila deja online.
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